We know the importance of keeping a backup of our work on our computer. Too many computer owners have learned the hard way how important it is to create regular backups when they perhaps lost their files.

What about for your website?

Technology may be capable of amazing things, but it’s still fallible. And no one wants to risk losing all your digital files in a moment.

Think about the hard work you put into creating your website. Wouldn’t losing everything you’ve created be a significant loss? Well, a website is at least as vulnerable to threats as a computer is.

Investing in regular backups is one important step you can take to protect your website. That way, if something unfortunate does occur, you won’t have to start from scratch. You can simply restore your site from a previous backup.

What Is a Website Backup Service?
A website backup is a copy of all of your website data. What the backup storage encompasses will depend upon your online backup provider. As a general rule of thumb, the more data that’s included in the data backup, the better.
This is especially the case if your website runs on a content management system like WordPress, where you’ll need all of your site’s files, content, media, and databases to get it up and running again.

How Often Should You Back Up Your Website?
Website backups should also be done on a regular basis, just like computer backups. The best case scenario is either daily or weekly backups, or around as often as you update your website. For example, if you only publish a single blog post per week and that’s the only update you make to your site, then weekly backups will suffice.

Why You Need to Backup Your Site?
Backing up your site is the only way to ensure you’re protected from losing all the work you’ve put into it. And losing your website can have big consequences.

If you have to build a new website from scratch, you lose the time and cost involved in creating an all new site. That’s not a small thing. And if your website had a lot of pages or an active blog, you may be unable to recreate some of the content you worked hard on—a portion of your website could end up being gone for good.

Why is Technical SEO Important?

A website is never considered complete if it is not responsive. It is also not regarded as responsive if it lacks the core technical SEO features.

These features range from responsive web design to fast loading speed and proper site structure, among others. This implies that you must optimize your website and servers to make it appealing for search engine spiders to crawl it. Otherwise, if the crawlers deem the site to not be up to the mark, chances are high they won’t index it.

• Use of SSL – install dedicated SSL certificates on the site.
• Mobile friendliness – Design your website to respond on Mobile and Tablet.
• Site speed – Optimise your website to increase the site speed for users

Plan what content you will include on your website

Choosing a keyword with good volume, but not too much volume – In general you don’t want to target a keyword that has low relative search volume if there’s an equivalent term that is much more popular. However, don’t always automatically go for the keyword with the highest volume or difficulty; some keywords are simply too competitive and not worth your time.

Choosing a keyword that’s relevant to your business model – You’re more likely to succeed in ranking for a keyword if the term is relevant to your site and your business. You’re also more likely to get some real return on your ranking – remember that rankings in and of themselves aren’t particularly valuable, unless they’re driving worthwhile traffic and leads.